Entrepreneurial Performance Marketing.
Apr 1st, 2009 | Categories: Marketing
The moment you begin a business, your Marketing Lifecycle has started. It is surprising how few entrepreneurs realize this. So many business owners proceed quite far down the path of business strategy, product development, and even financing without substantial efforts in marketing strategy, research, or branding.
Since many entrepreneurs are inventors, technologists, or subject matter experts, it is really not surprising that many forget the importance of marketing planning in the beginning of …


